Trigger events
also: sales triggers, event signals
Discrete, dated events, such as funding, leadership changes, M&A, launches, and hiring surges, that may provide useful timing context.
A trigger event is a specific thing that happened on a specific date. Unlike a slow-moving trait (industry, size), a trigger event has a timestamp and a source, which makes it both perishable and verifiable.
Different triggers support different hypotheses. Funding may change resources; a new executive may review priorities; hiring can show where a team is scaling; M&A may create integration work; and a launch may create new operational needs. Each interpretation requires separate evidence.
Trigger records become less current over time. Recency can help order research, but it does not determine whether outreach is appropriate or likely to succeed.
How Intakra treats it
Trigger events are an Intakra input. It evaluates supported records for tracked accounts and scores them by configured recency and relevance so a person can decide what to review.