Intent data
also: buyer intent, intent signals
Data used to infer possible account interest or changing priorities, spanning first-party behavior, third-party topic consumption, and public events.
Intent data is data used to infer possible interest or purchase readiness, not proof of either. It includes first-party behavior on your properties, modeled third-party topic consumption, and discrete public events such as funding or a new hire.
The flavors trade off differently. First-party activity covers accounts already touching you but can still be ambiguous. Third-party topic intent is modeled and can be hard to verify. Public events can be checked when a source is available, but coverage is incomplete and the event may be unrelated to a purchase.
Good GTM teams blend them: first-party to work inbound, public-event to work outbound timing, and topic intent as a supporting layer. The mistake is treating a single black-box intent score as ground truth.
How Intakra treats it
Intakra evaluates discrete, named events from public and licensed business data and shows source links when available. It does not use anonymous co-op intent or website de-anonymization as signal sources, and output still requires review.