Fit vs. intent
also: fit and timing, ICP vs signals
Two separate questions behind prioritization: does the account match the target profile, and is there recent context worth reviewing?
Fit and timing inputs answer different questions. Fit asks whether an account resembles a target profile. Timing asks whether recent records may be relevant. They are independent, and neither one establishes a buying decision.
Fit alone gives a static list. Event records alone can create noisy spikes. Teams can use both as research inputs while separately verifying need, authority, budget, and appropriateness of outreach.
Operationally, fit is the filter and intent is the sort. Filter to your ICP, then order what's left by who just fired a relevant signal.
How Intakra treats it
Intakra ranks by fit × heat: it filters to your inferred ICP, then sorts by the freshness and relevance of each account's public signals, so you see good-fit accounts in the order their windows opened.