Ideal customer profile (ICP)
also: ICP, target account profile
A definition of the accounts most likely to become good customers, the fit criteria that decide who belongs in your market.
An ICP describes the accounts worth your attention: industry, size, business model, tech stack, and the specific problems you solve. It's the filter that turns 'everyone' into 'your market.'
A good ICP is specific enough to exclude. If it doesn't rule out large swaths of the world, it isn't doing its job. It should also be tied to evidence, the traits that actually correlate with your best closed-won deals, not aspirations.
An ICP is the fit side of prioritization. On its own it produces a static list; paired with event records, it can produce a changing review order. Neither fit nor an event proves intent.
How Intakra treats it
Intakra infers your ICP from your own domain during onboarding, proposes the buying signals that matter for it, then filters and ranks accounts by fit before layering timing on top.